I know roughy has written about this but there's a lot of Chicago area pro-sports types that are mad/frustrated because they also follow pro teams that mostly disappoint. And I think we also have a lot of townies that might love the teams but maybe not the UI as a whole? Other stuff going on like the older pro-Chief types, etc.

And of course we're all so "thirsty" because we've come close to the pinnacle at times only to tumble back down soon after.

And the irony of course is we're probably in the best position we've ever been in but it's hard to overcome all that.