But the vast majority of people who are truly outraged about this never cared about hockey before and were never going to care about hockey long-term. I find it very hard to believe that many young girls starting to get into hockey have now chosen to not do that because of the men’s team laughing at the joke.
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How about all of the women who have watched Heated Rivalry and have been to a hockey game recently becaue of it. They tune in only to realize that hockey players are a bunch of meathead bros. Huge opportunity squandered to increase the fanbase.
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Not sure how they will ever recover.
When something is happening, young people like to say it’s “lit.”![]()
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