If you check data provided by the publicly traded roasters, demand is great. Would love to see Kannan point to any data to validate his claim that demand is weak.


As for Maja, she has been great at covering the issues with the crop over the past year. That said, she has been warning about a potential shortage in coffee due to over reliance on Brazil for a decade (in her own words): https://twitter.com/SpillingTheBean/status/1463056096721969152?t=lWdiYcqWrOb3QoC-_JXVXQ&s=19