My daughter is in college already playing ball. But her coaches (Head/Asst) follow both orgs and coaches. It seems to me the school has a pipeline of preferred travel teams and coaches they pull from. My kid was an exception to that rule. (Luckily)

Strangely enough, one would have better luck getting recruited by the assistant coach as opposed to the head coach. Following the the school softball page (X) would be useless.

Just sharing some tidbits from her experience.