As a fan of Taylor Swift and a fan of Travis Kelce, I just think their relationship fascinates people. For some reason it's been politicized, because everything gets politicized these days, but to an impartial viewer, it seems like their relationship is extremely sincere and genuine. So I don't think Taylor Swift fans are watching just to catch a glimpse of Taylor, I think they are watching because they are intrigued.
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that someone who otherwise wouldn't be watching the biggest television viewing event of the year might tune in for the sole reason that the person they're a fan of will appear on the screen from the suite she's in while she cheers on her boyfriend for a grand total of about 30 seconds over the course of the 4+ hour broadcast