She's not just cheering for Travis. She's "endorsing" the product. So her fans check it out. It's not to see her, but to see what she's watching.
My daughter is 14, and she's asked more questions about football -- and watched more football -- in the last two months than she had the rest of her life. She watched every second of the last two Chiefs games. Don't think she'd ever done that before. She's trying to understand the game, at least in part, because Taylor is interested.
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that someone who otherwise wouldn't be watching the biggest television viewing event of the year might tune in for the sole reason that the person they're a fan of will appear on the screen from the suite she's in while she cheers on her boyfriend for a grand total of about 30 seconds over the course of the 4+ hour broadcast