or companies that they like/don't like because of culture war reasons. If you don't want to root for a person or company because you don't like their politics (or particularly root for them because you do), that's absolutely fine. But gilding the lily by insisting that the underlying product or performance is actually bad/good despite all evidence to the contrary is cringeworthy. And this infects both sides of the cultue war.
Tim Tebow is actually a great NFL QB!
Colin Kapernick should be an NFL QB right now!
Taylor Swift's music is horrible!
Starbuck's makes terrible coffee!
Chick-Fil-A's food is bad!
Oberweis ice cream isn't good!
Despite drinking Budweiser for 20 years, Miller is actually a superior product!