Siddharta Lal the youthful CEO of Royal Enfield made it his business to investigate every aspect of RE ownership and rode one to work every day and then home again.
He rode with the low income chaps keeping their old Bullets alive, he befriended various rider groups, tried them out in the Himalayas and the streets of Delhi and theres plenty of video evidence to prove it.
A definite labour of love and the sales figures and reviews support that enthusiasm which has made more Enfields sold in England than other brands such as Harley whose overpriced behemoths cant compete.
The very few complaints are largely from Americans who get nervous at rust spots and pigeon crap distorting tank finish and dont realize you are supposed to take care of your machine yourself not moan when someone else wont.
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