The publicity that can be gleaned for this through free publicity, ex pirate has a sustainable future, blah blah, then that'll be great.
If an increase in power helps the fringe area gets a clear signal. Again all good, but ultimately the station should concentrate on easy access. Therefore make the App free, encouraging voluntary subscription with trial period of 3 months.
Work out the most cost effective return on SSDAB etc.... Therefore I would say increase in power if the investment pays for itself, but I don't believe they'll be a significant increase in listenership itself if power was increased
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