It was teamwork by brilliant people, from George Martin and Dick James to Brian Epstein and Freda Kelly. It's worth reading about Freda, who was employed by Brian Epstein in 1962 and worked for the office after he died, until 1972. She took over as fan club president from Roberta Brown. I still have all the fan club publications and a couple of personal letters from her. Freda is now 78.