it was the poorly kept secret that they didn't carry anything for black fraternities or sororities or would refuse to do custom screen printing/embroidery for them. The common theme that I hear now is that the inner city students are bringing the inner city with them to Macomb.
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Referred to the locals as "Macombie homies", but maybe that was a him thing
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I've also felt that the campus location was very isolated - it's literally on the edge of town and it's not convenient to get to shopping, restaurants, bars, etc. without a car. I do believe that they have a bus system now but I don't know any specifics about.
The other thing that I've noticed is that the divide between the locals and the students has gotten bigger. It's not really a selling point for the university.
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1. General declining population and in particular declining youth population from rural areas.
2. EIU and WIU are mostly regional schools for downstate kids. That population has also become more skeptical of attending university
3. more options have opened or expanded in the last 25 years in larger downstate towns to get a degree, plus online learning.
4. If you're in the burbs or Chicago there isn't an appeal to going downstate to a "college town" for four years like there was 30 years ago... unless it's Chambana or MAAAYBE Normal. I think Charleston and Macomb are uniquely hurt here... Carbondale is also getting hammered a bit by this. Not sure bout DeKalb but it's always been halfway a commuter school.
5. UIC has grown and become more of an option.
6. Really besides Champaign, if you're a competitive high school student you'd probably rather spend 4 years on a Big Ten or similar larger campus than anything in the Illinois system